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by Hermann Riedl : Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)

ISBN : #3658046961 | Date : 2015-03-25

Description :

PDF-bad1b | Franchisesysteme von Grund auf verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Die Autoren geben sowohl Franchisegebern als auch Franchisenehmern wertvolle Strategien und Tools für das Tagesgeschäft an die Hand und liefern Antworten auf grundlegende Fragen: Wie können verschiedene Franchisesys… Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)


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[Pub.36Lss] Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) PDF | by Hermann Riedl


Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) by by Hermann Riedl

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Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF




by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

Description :

PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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Organizations in the Face of Crisis: Managing the Brand and Stakeholders by by D. Tafoya

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42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills PDF




by Michael Griego : 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills

ISBN : #160773107X | Date : 2013-02-07

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PDF-8ec69 | If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today’s market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to… 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills


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by James Kalbach : Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

ISBN : #1491923539 | Date : 2016-05-05

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PDF-20a32 | Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, … Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams


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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by by James Kalbach

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The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably PDF




by Luc Bardin : The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably

ISBN : #1911583492 | Date : 2017-06-01

Description :

PDF-832ec | Despite its transformational power, the Brand is rarely at the very core of an organization’s strategy. Meanwhile, disruption is the new normal—and business leaders are faced with spiraling challenges and complexity to grow and sustain their brands in the brave, new world. Through candid and unique interviews with over 40 C-suite leaders—as well as ground-breaking forensic analysis of 20 Brand… The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably


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The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably by by Luc Bardin

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The Strategy of Desire (Classics in Communication and Mass Culture (Paperback)) PDF




: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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by Terry Forsey : Practical Winning Strategies: A Pocket Guide to Putting Sales and Marketing at the Heart of Your Software Business

ISBN : #0956755607 | Date : 2010-12

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by Richard F. Wendel : Selling: Personal Preparation, Persuasion, Strategy

ISBN : #0394356187 | Date : 1988-02

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by J. Paul Peter : Consumer Behavior and Marketing Strategy

ISBN : #0071233172 | Date : 2004-02-23

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PDF-c7ca8 | This book is useful for teaching and learning the fascinating field of consumer behavior…. Consumer Behavior and Marketing Strategy


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Consumer Behavior and Marketing Strategy by by J. Paul Peter

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Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition) PDF




by Simone Schmidt : Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition)

ISBN : #3834909580 | Date : 2008-06-26

Description :

PDF-fd2e6 | Simone Schmidt untersucht, welche Umwelt-, Unternehmens- und Verkaufsaußendienstfaktoren die Entscheidung der Delegation von Preiskompetenz beeinflussen. Basierend auf einer empirischen Erhebung in der Maschinen- und Anlagenbauindustrie entwickelt sie ein Modell, mit dem die zentralen Einflussfaktoren dieser Entscheidung sowie organisatorische Maßnahmen zur Umsetzung der Preiskompetenz von Verka… Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition)


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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #162273033X | Date : 2015-09-15

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PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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by Brian Mahoney : Raising Chickens Business Free Online Advertising Secrets to Massive Money Now!: Video Advertising Video Marketing Strategy Website Traffic Secrets

ISBN : #1542465842 | Date : 2017-01-09

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by Stephan Schiffman : Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books)

ISBN : #0071791620 | Date : 2012-11-29

Description :

PDF-50492 | From America’s #1 sales trainer–the ultimate closer’s guide for selling services Stephan Schiffman–the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books–applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. In Secrets of Selling Services, Schiffman teache… Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books)


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Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books) by by Stephan Schiffman

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by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

Description :

PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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: Business Expert Guide to Small Business Success

ISBN : #1935602047 | Date : 2010-08-18

Description :

PDF-ce306 | Yes! You can have real success as a small business owner.  The life of the small business owner can be lonely. You work around the clock just to survive – it often feels like you need to come up with all of the answers yourself. Until now! Today’s business thought leaders have created the Business Expert Guide to Small Business Success providing you with actionable information you can implement… Business Expert Guide to Small Business Success


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